10 years ago I created the "bloom device" logo for Inspiring Beauty and recently they have rebranded to Inspiring Skin Health to reflect their business of beauty through inner health rather than the standard beauty salon.
The stylised molecular diagram is incorporated to demonstrate the science employed and a new font is like a new haircut, always looks fresh. In this case Semplitica Pro is the go.
Used to package gift cards and as a stand alone menu, the brief was to create something that the customer would value and keep.
With the solid identity forms in the design, four spot colours, white uncoated card and letterpress printing the brief was satisfied with a beautifully tactile and luxurious piece – its old school UX.